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If you’re a music lover and Spotify user like me, chances are you open your Spotify app every Monday and Friday. Why is that?
Well in my case it’s because I’ve come to love the “Discover Weekly” playlist that is updated every Monday, and the ” Release Radar” playlist that is updated every Friday. And I’m in the app multiple times during the week as well.
Want to follow in Spotify’s footsteps and keep your app visitors engaged and coming back? No matter what vertical you’re in, you can take a page from their playbook. Google play spotify app.
1) Drive Repeat Engagement With Regular, High Value Content
The ultimate courage-building playbook for leaders at every level. Listen free on Spotify. Google Play Books is the one app you need for enjoying audiobooks and ebooks purchased from Google Play. Choose from millions of best selling ebooks, comics, textbooks, and audiobooks. Download your book to read or listen on the go. When you’re finished, find your next favorite from recommendations personalized just for you. Buy audiobooks and ebooks as you go - with no subscription required. Because of the cut that Apple takes from in-app subscription purchases, Spotify actually charges $12.99 a month for Spotify Premium if purchased in an app. If you upgrade elsewhere, such as in a web browser or on your computer, you’ll be charged the standard $9.99 a month fee.
Spotify updates my Discover Weekly playlist every Monday, and my Release Radar playlist every Friday.
By delivering high-value, personalized content at a cadence that drives repeat — and in some cases habitual — engagement, Spotify has definitely increased my use of their app.
Yes, I know I don’t have any followers. I’m just in it for the music.
Starbucks uses this same strategy in their app by showcasing a featured drink or food option each week in their app; the Regal Cinemas app keeps users up to date with the latest releases and offers in their in app message center.
The makings of a perfect day in the Starbucks and Regal apps: grab a turkey sandwich and iced white tea at Starbucks, then off to a Planet of the Apes triple feature at my closest theater where I nab that discount on my popcorn.
2) Deliver Hyper Personalized Content
Second, Spotify is customizing content based on my preferences and behaviors. My “Discover Weekly” playlist is different than any other user, since I listen to different music and show different behavior than any other user. That means the playlists are hyper-relevant to me — and ensures I’m going to keep coming back for more.
Marketers at any brand can do the same in their app with the right data and customer insights.
The Nike+ app is another great example of personalized content: a custom and image rich title format in app message center displays content based on user preferences and behavior.
Hmmm, can I wear cleats to work? Fingers crossed…
![Football playbook app Football playbook app](/uploads/1/3/3/9/133937221/528753305.jpeg)
3) Execute on a Smart Messaging Strategy
Third, Spotify is using a smart messaging strategy, reaching users through multiple channels — from push notifications and emails to in app message center and in app messages. https://dutchever651.weebly.com/blog/spotify-private-session-app. All with the same win/win brand and customer value focus: keep me up to date on music I love — and keep me coming back to the app.
Brands are coming up with creative ways to stay in front of customers on mobile by maxing out mobile communication channels — both inside and outside apps. (See our cheat sheet here for reaching customers on mobile — and how to choose the mobile channels that best fit your strategy.)
Whichever channels you choose to use, the important lesson here is leveraging consistent content, storytelling, and personalization to create 1:1 relationships with your audience.
The tools you use are up to you; in my slightly biased opinion you should definitely check out Airship’s solution suite — get a personalized, guided tour anytime.
Not sure where to get started? Check out our library of inspiration guides designed to get you excited about mobile engagement possibilities for your brand!
© S3studio/Getty Images You can rearrange the top four songs in your playlist on the Android Spotify app to change the cover art. S3studio/Getty Images- You can change a playlist cover on the Spotify Android app by rearranging which tracks are in the list's first four positions.
- To change which songs are the first four in your Spotify playlist on the Android app, you will need to access your list's 'Settings' menu and select 'Edit Playlist.'
- You can also edit your playlist cover on the desktop app and desktop site through an image upload process.
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Aside from paying a flat rate for basically unlimited music every month and having the ability to download the app to any smartphone, one of Spotify's main draws is how easy it is to create and curate playlists.
Creating the covers for those playlists is a slightly different story. Some Spotify users have been openly critical of how the streaming music service's playlist cover selection works.
When you're creating a playlist, the cover automatically becomes a collage of the art for the playlist's first four songs. Spotify's desktop site lets you manually replace the cover so long you have rights to the image you want to upload. But on the mobile app for Android, the only way to change it is to rearrange your playlist's opening tracks.
If you don't mind having to switch the tracks in the first four positions of your playlist now and then, here's how Android users can change their Spotify playlist covers on the desktop and their mobile phones.
Spotify App For Playbook Windows 10
How to change a playlist cover on the SpotifyAndroid app
1. Open the Spotify app.
2. Select the playlist you want to rearrange.
3. In the top right corner of your playlist screen, tap the three vertical dots.
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© Melanie Weir/Business Insider These vertical dots are to the right of your playlist title. Melanie Weir/Business Insider4. Choose 'Edit playlist.'
© Melanie Weir/Business Insider This menu lets you edit the order of your playlist, add songs, delete the playlist, and more. Melanie Weir/Business Insider5. A list of tracks will appear. To move a song to a different position on the list, press and hold the horizontal lines icon to the right of the song's title.
Gallery: How the internet changed music forever (StarsInsider) Spotify apk uae.
6. Drag up and down to reposition the track in or outside of the first four spots on your playlist.
© Melanie Weir/Business Insider Press and drag the track to its new position on the playlist. Melanie Weir/Business Insider7. Rearrange your playlist like this until you are satisfied with the songs in the first four positions.
8. Tap 'Save' in the top right.
![Playbook Playbook](/uploads/1/3/3/9/133937221/899482851.jpg)
How to change a Spotify playlist cover using a computer
1. Open the Spotify desktop site or app.
Playbook Apps Android
2. Select the playlist you want to edit.
3. Hover your mouse over the playlist cover image until a pencil icon appears. Click it.
© Melanie Weir/Business Insider The white pencil icon will appear in the center of your playlist cover image. Melanie Weir/Business Insider4. A pop up labeled 'Edit Playlist' will appear.
Spotify App For Blackberry
- On the desktop site, a file upload window should appear. If it doesn't, hover over the playlist cover again and select 'Choose photo.'
Playbook Apps Download
- On the desktop app, click the three dots in the upper right corner of the playlist cover and select 'Replace image.'
5. Upload an image saved to your computer for the playlist.
© Melanie Weir/Business Insider Depending on whether you use the desktop site or app, you'll have the option to 'Replace image' or 'Choose photo.' Melanie Weir/Business Insider6. Once the image is uploaded, click 'Save.'
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